Branded ingredients are dietary ingredients that are registered trademarks, protected by US patents and are backed by clinical research proving their effectiveness. These companies represent a higher standard and a uniqueness over generic brands. They readily have pages and pages of scientific research and documents available for the general public to read and educate themselves about their high quality ingredients. These ingredients have been researched and tested with double blind placebos to prove their superiority over generic ingredients. Branded ingredients offer science and education to support their effectiveness. The manufacturers of the branded ingredient spend millions of dollars annually on clinical studies that support that specific ingredient at effective doses. They are fully transparent companies! When using branded ingredients, we know who the manufacturer is and where and when the dietary ingredient was produced. The only downside is the cost of these ingredients which is sometimes more than twice the amount of the generic form. This is exactly why most companies avoid using these higher quality ingredients, to keep their cost to manufacture down and maximize their profits. Great business model, right? If that were true then these companies that use all generic ingredients should have a much lower retail price than a company that uses the more expensive ingredients...so why don't they?
Generic ingredients lack all of the scientific research and clinical studies that stand behind the branded ingredients. They are less expensive and usually of a much lesser quality grade. In theory, they are designed to do the same thing as the branded ingredients, there is just no scientific research or data to support their effective claim. They are often times referred to as the “house ingredient” when manufacturing supplements. When using generic ingredients, we do not have a clue as to where the ingredient comes from or when it was produced. We also have no way of knowing the quality or effective dose of these ingredients. The same goes for any other types of products on the market from soda to aspirin. If prices were the same would you choose the store brand soda or Coca-Cola? Store brand aspirin or Tylenol? Obviously you would choose the brand name because they spend the millions of dollars on research and studies and testing to ensure their product is the highest quality on the market. Shouldn’t you do the same with your supplements?