What is all this buzz lately about proprietary blends in products and why companies should not be using them. Simply put, a proprietary blend is a list of bundled ingredients that are stated as a combined number. There is no way of knowing the dose of each ingredient in the blend, and when you are using ingredients that have clinical studies for an effective dose there is no way of knowing if you are getting the clinical dose or not. Each and every dietary ingredient has an effective dose, most of which are confirmed by scientific studies and clinical research. With a proprietary blend it is impossible to evaluate the products effectiveness based on unknown ingredient doses. Companies use proprietary blends to mask their ineffectiveness or make you think you are getting more than you are really paying for. They under dosed the expensive ingredients and fill the remaining blend with inexpensive ingredients. Some companies even use their proprietary blends as a marketing strategy by giving them fancy names like: “Strength Matrix” “Muscle Pump Matrix” “Performance Blend”.
Below is an example of a popular pre-workout product that uses proprietary blends in their products. Here you see that each scoop contains 10.4g of the following super potency proprietary blend:
HERE are the Effective Doses for BUZZ Power & Strength Ingredients
D-Aspartic Acid = 2-3 grams
Betain Anhydrous = 1-2 grams
Beta Alanine = 2-3 grams
Creatine Monohydrate = 2-3 grams
Even on the low end the effective dose for these 4 ingredients is 7 grams. This company has all 4 in a blend totaling 3.33 grams. Simple math says this doesn’t add up.
It only gets worse as we dig deeper into this product. The "Pump/Vascularity Boosters" has a total 3.3 grams. Citrulline Malate alone requires 5-6 grams for an effective dose. Agmatine Sulfate 2 grams and Arginine AKG 1-2 grams. That’s 9 grams for an effective dose of these ingredients, this company has only used a total of 3.3 grams.
Now let’s take a look at a product that does NOT use any proprietary blends AND uses effective doses for each dietary ingredient. Take notice at the doses of each ingredient and the fact that you can see how much of every ingredient has been included. Also notice how many brand name ingredients have been used in this product. The reason this company uses so many brand name registered ingredients is because the companies have spent millions of dollars on clinical research and studies to prove their effectiveness.
Each and every ingredient included in this product is fully dosed at an effective level. 6 brand name ingredients with clinical research and double blind placebos to prove their effectiveness. The effective dose is more than double that of the other product. And the best part, these products sell for the same price.
So what do we mean by all of this? Are we trying to discredit certain companies and promote ours? No, we simply want to educate everyone on how to properly read labels and decipher these blends that some companies use to deceive their customers and mask their ineffectiveness. Now that you know what to look out for take a look around the next time you’re at the local vitamin store and see just how many companies use these blended ingredients in their products. If you are reading this, you likely spend a few hours a week exercising and taking care of your body so why not make an informed decision when it comes to choosing your supplements.
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